During pregnancy, memory can feel confusing. You might forget where you left your phone, but remember exactly how it smelled the first time you saw a positive test. Everyday details vanish, while emotional memories remain vivid. It’s not random — it’s biology.

Research shows that the brain reorganises itself during pregnancy. The areas linked to emotion and social connection grow more active, while short-term memory temporarily quiets down. You’re not becoming forgetful — your brain is prioritising what matters most right now: feelings, relationships, and attachment.

This is why certain moments feel etched in your mind — like the sound of a heartbeat on an ultrasound, or a fleeting sense of calm. Pregnancy “tags” emotionally significant experiences for long-term storage, preparing you for life as a parent.

The things you forget simply don’t serve the same purpose right now. It may be frustrating, but it’s also protective — nature’s way of helping you focus where it truly counts.

Alma’s advice:

• Write down moments that feel meaningful — they’ll become memories you’ll want to keep.

• Laugh at the forgetfulness — it’s focus, not failure.

• Trust that your brain knows what to save.

The clearest memories often reveal what your heart already knew mattered most.